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INSIGHT
There are a number of reasons many Internet businesses
fail.
The chief amongst these is giving up prematurely.
Most of us come on the Internet and really want to believe
the get-rich-quick statements we find in great abundance.
In fact, you can hardly get through ten sites or e-zines
without being exposed to some method of quickly getting
rich.
The great majority of us simply will not get rich over-night. While there have been those few, very rare
individuals throughout history who have gained great wealth
almost immediately through inventing or developing some
item that became very popular almost overnight, that has
proven to be the exception and not the rule.
A lot of us take leave of our common sense when exposed to
these get-rich-quick programs. Our logical minds tell us
that products and services have to be sold in order for the
money to flow. If everything is free, what is generating
the money we hope to get?
We discard the facts in the hope that we just may have
stumbled into a gold or diamond mine and all we have to do
is help ourselves to the gold and diamonds. We fail to
realize it takes time, effort, money and equipment to mine
the gold and diamonds.
Most who become wealthy do so through investing great
amounts of time and effort consistently and persistently
until they succeed.
When they encountered obstacles, they
continue on until they found a way through, around or over
them.
They would not be stopped.
We have been "brain-washed" into believing the Internet is
pure magic and will turn us into instant millionaires with
little or no investment of time, money and effort on our
part. Thus, when we do not immediately begin making great
amounts of money we throw our hands up in despair and cry
"This doesn't work!"
What do we do then? We rush off in search of the next get-
rich-quick scheme. It is human nature to always seek the
easiest way to accomplish something. What we often fail to
understand is that hope needs to be tempered with logic and
reality to a certain degree.
I suspect that were we to be totally honest with ourselves
when we fail at anything, we would be unable to say we had
really given it our best effort over a long enough period
to show valid results.
The truth of the matter is that the Internet has become the
great equalizer for all of us. It gives us the opportunity
to fairly compete with even the largest of corporations.
It is not an excuse for us to take leave of our senses.
The Internet provides instant access to a broad spectrum of
humanity. Your items may not sell well locally, but they
could be in great demand somewhere in the global market-place. The difficulty is in identifying and locating the
people who need or want your product or service. However,
it can be and is being done.
Somewhere on this planet there are people who want or need
what you have to offer. Through continued effort you will
be able to connect with them. There are over six billion
people on this earth, so the odds are greatly in your
favor. One of the major keys to success is to be consistent and
persistent. When you find the way you are doing things
isn't working, try something different. Keep trying until
you find those things that do work for you. Persist!
Remember always that quitters never win and winners never
quit. It is when things look the absolute worst that a
change for the better is just over the horizon.
Wishing you great success in all your endeavors!
Robert W. Nixon
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